/* ==========================================================================
   Aksal Studios — style.css
   Design system: Outfit type, ink #101820 on paper #FBFAF7, maroon #8A0A0A,
   red #E31E24. Light theme only. Sections: .section, .section--maroon, .section--sand
   ========================================================================== */

:root {
  --canvas: #fbfaf7;
  --ink: #101820;
  --ink-75: rgba(16, 24, 32, 0.75);
  --ink-65: rgba(16, 24, 32, 0.65);
  --ink-45: rgba(16, 24, 32, 0.45);
  --muted: #6e7379;
  --maroon: #8a0a0a;
  --red: #e31e24;
  --blush: #f6e6e4;
  --sand: #f1efe8;
  --line: #e7e4da;
  --white: #ffffff;
  --font: "Outfit", system-ui, -apple-system, "Segoe UI", sans-serif;
  --wrap: 88rem;
  --radius: 18px;
  --radius-lg: 22px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
html.lenis, html.lenis body { height: auto; }
.lenis.lenis-smooth { scroll-behavior: auto !important; }
.lenis.lenis-stopped { overflow: hidden; }
body {
  margin: 0;
  background: var(--canvas);
  color: var(--ink);
  font-family: var(--font);
  font-size: 1rem;
  line-height: 1.5;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img, video { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }
ul, ol { margin: 0; padding: 0; list-style: none; }
h1, h2, h3, h4, p { margin: 0; }
::selection { background: var(--red); color: #fff; }
::-webkit-scrollbar { width: 6px; }
::-webkit-scrollbar-track { background: var(--canvas); }
::-webkit-scrollbar-thumb { background: var(--maroon); border-radius: 3px; }
@media (pointer: fine) { html.has-cursor, html.has-cursor a, html.has-cursor button { cursor: none; } }

/* Ogilvy-style highlight: one key phrase per headline */
em { font-style: normal; color: var(--red); background: linear-gradient(180deg, transparent 62%, rgba(227, 30, 36, 0.22) 62%); }
.section--maroon em, .section--ink em { color: #fff; background: linear-gradient(180deg, transparent 62%, rgba(255, 255, 255, 0.22) 62%); }

/* --------------------------------------------------------------------------
   Layout + type
   -------------------------------------------------------------------------- */
.wrap { width: 100%; max-width: var(--wrap); margin: 0 auto; padding-inline: 1.5rem; }
@media (min-width: 768px) { .wrap { padding-inline: 2.5rem; } }
@media (min-width: 1024px) { .wrap { padding-inline: 3.5rem; } }

.section { padding-block: 7rem; }
@media (min-width: 768px) { .section { padding-block: 10rem; } }
.section--tight { padding-block: 4rem; }
.section--maroon { background: var(--maroon); color: #fff; }
.section--ink { background: var(--ink); color: #fff; }
.section--sand { background: var(--sand); }
.section--blush { background: var(--blush); }

.eyebrow { font-size: 0.8rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.22em; }
.eyebrow-line { display: flex; align-items: center; gap: 0.75rem; }
.eyebrow-line::before { content: ""; display: block; width: 26px; height: 3px; border-radius: 99px; background: currentColor; }
.eyebrow--red { color: var(--red); }
.eyebrow--muted { color: var(--ink-45); }
.eyebrow--light { color: rgba(255, 255, 255, 0.6); }

.h-hero { font-size: clamp(3.2rem, 7.6vw, 7.4rem); line-height: 1; letter-spacing: -0.03em; font-weight: 800; }
.h-display { font-size: clamp(2.5rem, 5vw, 4.4rem); line-height: 1.02; letter-spacing: -0.03em; font-weight: 800; }
.h-section { font-size: clamp(2rem, 3.6vw, 3.1rem); line-height: 1.05; letter-spacing: -0.025em; font-weight: 800; }
.h-card { font-size: 1.5rem; line-height: 1.15; letter-spacing: -0.02em; font-weight: 800; }
@media (min-width: 768px) { .h-card { font-size: 1.85rem; } }
.lead { font-size: clamp(1.1rem, 1.5vw, 1.4rem); line-height: 1.5; color: var(--ink-65); }
.section--maroon .lead, .section--ink .lead { color: rgba(255, 255, 255, 0.7); }
.max-w-sm { max-width: 24rem; } .max-w-md { max-width: 28rem; } .max-w-xl { max-width: 36rem; } .max-w-2xl { max-width: 42rem; } .max-w-3xl { max-width: 48rem; } .max-w-5xl { max-width: 64rem; }
.text-balance { text-wrap: balance; }
.muted { color: var(--ink-65); }

.section-head { max-width: 48rem; }
.section-head .eyebrow-line { margin-bottom: 1.5rem; }
.section-head .lead { margin-top: 1.5rem; }
.section-head--center { margin-inline: auto; text-align: center; }
.section-head--center .eyebrow-line { justify-content: center; }
.section-head-row { display: flex; flex-direction: column; gap: 2rem; }
@media (min-width: 768px) { .section-head-row { flex-direction: row; align-items: flex-end; justify-content: space-between; } }

/* Buttons */
.btn { display: inline-flex; align-items: center; gap: 0.75rem; padding: 1rem 1.75rem; border-radius: 16px; font-weight: 700; font-size: 0.95rem; letter-spacing: -0.01em; transition: background-color 0.3s, color 0.3s, border-color 0.3s; white-space: nowrap; }
.btn--red { background: var(--red); color: #fff; } .btn--red:hover { background: var(--maroon); }
.btn--ink { background: var(--ink); color: #fff; } .btn--ink:hover { background: var(--red); }
.btn--outline { border: 1px solid rgba(16, 24, 32, 0.25); color: var(--ink); } .btn--outline:hover { border-color: var(--ink); background: var(--ink); color: #fff; }
.btn--white { background: #fff; color: var(--maroon); } .btn--white:hover { background: var(--canvas); }
.btn--ghost { border: 1px solid rgba(255, 255, 255, 0.3); color: #fff; } .btn--ghost:hover { background: rgba(255, 255, 255, 0.1); }
.btn--sm { padding: 0.65rem 1.25rem; }
.btn-row { display: flex; flex-wrap: wrap; gap: 1rem; align-items: center; }
.arrow-circle { display: inline-flex; width: 2.75rem; height: 2.75rem; align-items: center; justify-content: center; border-radius: 50%; border: 1px solid var(--line); flex-shrink: 0; transition: all 0.3s; }
.chip { display: inline-block; padding: 0.5rem 1rem; border: 1px solid var(--line); border-radius: 99px; font-size: 0.875rem; color: var(--ink-75); transition: all 0.2s; }
.chip:hover { border-color: var(--red); color: var(--red); }
.chips { display: flex; flex-wrap: wrap; gap: 0.5rem; }

/* Reveal helpers (animated by main.js; no-JS fallback = visible) */
.line-mask { display: block; overflow: hidden; }

/* --------------------------------------------------------------------------
   Header / nav
   -------------------------------------------------------------------------- */
.header { position: fixed; inset-inline: 0; top: 0; z-index: 50; padding-block: 1.25rem; transition: padding 0.5s; }
.header.is-scrolled { padding-block: 0.75rem; }
.nav { display: flex; align-items: center; justify-content: space-between; padding: 0.625rem 1.25rem; border-radius: 99px; transition: background-color 0.5s, box-shadow 0.5s, backdrop-filter 0.5s; }
.header.is-scrolled .nav { background: rgba(251, 250, 247, 0.85); backdrop-filter: blur(20px); -webkit-backdrop-filter: blur(20px); box-shadow: 0 8px 40px -16px rgba(16, 24, 32, 0.25); }
.logo { display: flex; align-items: center; gap: 0.75rem; }
.logo img { height: 2rem; width: auto; }
@media (min-width: 768px) { .logo img { height: 2.25rem; } }
.logo__text { display: flex; flex-direction: column; line-height: 1; }
.logo__name { font-size: 1.05rem; font-weight: 800; letter-spacing: 0.32em; color: var(--ink); }
.logo--white .logo__name { color: #fff; }
.logo__sub { margin-top: 0.25rem; font-size: 0.5rem; font-weight: 700; letter-spacing: 0.42em; color: var(--red); }
.nav__links { display: none; align-items: center; gap: 0.25rem; }
@media (min-width: 1024px) { .nav__links { display: flex; } }
.nav__item { position: relative; }
.nav__link { display: inline-block; padding: 0.5rem 1rem; border-radius: 99px; font-size: 0.9rem; color: var(--ink-75); transition: background-color 0.2s; }
.nav__link:hover { background: rgba(16, 24, 32, 0.05); }
.nav__link.is-active { color: var(--red); }
.nav__drop { position: absolute; left: 0; top: 100%; padding-top: 0.75rem; visibility: hidden; opacity: 0; transform: translateY(-0.5rem); transition: all 0.3s; }
.nav__item:hover .nav__drop, .nav__item:focus-within .nav__drop { visibility: visible; opacity: 1; transform: none; }
.nav__drop-inner { width: 18rem; padding: 0.5rem; border: 1px solid var(--line); border-radius: 16px; background: var(--canvas); box-shadow: 0 24px 60px -20px rgba(16, 24, 32, 0.35); }
.nav__drop a { display: block; padding: 0.75rem 1rem; border-radius: 12px; font-size: 0.9rem; color: var(--ink-75); }
.nav__drop a:hover { background: var(--blush); color: var(--maroon); }
.nav__cta { display: none; }
@media (min-width: 1024px) { .nav__cta { display: inline-flex; } }
.nav__burger { position: relative; display: flex; width: 2.75rem; height: 2.75rem; align-items: center; justify-content: center; border-radius: 50%; background: var(--ink); color: #fff; }
@media (min-width: 1024px) { .nav__burger { display: none; } }
.nav__burger span { position: absolute; width: 1.25rem; height: 2px; background: currentColor; transition: transform 0.3s; }
.nav__burger span:first-child { transform: translateY(-4px); }
.nav__burger span:last-child { transform: translateY(4px); }
body.menu-open .nav__burger span:first-child { transform: rotate(45deg); }
body.menu-open .nav__burger span:last-child { transform: rotate(-45deg); }
.menu { position: fixed; inset: 0; z-index: 40; background: var(--maroon); color: #fff; visibility: hidden; opacity: 0; transition: all 0.5s; }
body.menu-open .menu { visibility: visible; opacity: 1; }
body.menu-open { overflow: hidden; }
@media (min-width: 1024px) { .menu { display: none; } }
.menu__inner { display: flex; height: 100%; flex-direction: column; justify-content: flex-end; padding-top: 7rem; padding-bottom: 3rem; }
.menu__links li { transform: translateY(1.5rem); opacity: 0; transition: all 0.5s; }
body.menu-open .menu__links li { transform: none; opacity: 1; }
.menu__links a { font-size: 2.25rem; font-weight: 800; letter-spacing: -0.02em; line-height: 1.3; }
.menu__sub { display: grid; grid-template-columns: 1fr 1fr; gap: 0.5rem; margin-top: 2.5rem; padding-top: 1.5rem; border-top: 1px solid rgba(255, 255, 255, 0.15); font-size: 0.875rem; color: rgba(255, 255, 255, 0.7); }
.menu .btn { margin-top: 2rem; align-self: flex-start; }

/* Custom cursor */
.cursor-dot, .cursor-ring { position: fixed; left: 0; top: 0; z-index: 100; pointer-events: none; display: none; transform: translate(-50%, -50%); opacity: 0; }
html.has-cursor .cursor-dot, html.has-cursor .cursor-ring { display: flex; }
.cursor-dot { width: 8px; height: 8px; border-radius: 50%; background: var(--red); mix-blend-mode: multiply; }
.cursor-ring { width: 36px; height: 36px; border-radius: 50%; border: 1px solid rgba(227, 30, 36, 0.7); align-items: center; justify-content: center; transition: background-color 0.3s, border-color 0.3s; }
.cursor-ring.is-label { background: var(--red); border-color: var(--red); }
.cursor-ring::after { content: attr(data-label); font-size: 5px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.15em; color: #fff; }

/* --------------------------------------------------------------------------
   Footer
   -------------------------------------------------------------------------- */
.footer { position: relative; overflow: hidden; background: var(--ink); color: #fff; }
.footer__grid { display: grid; gap: 3.5rem; padding-block: 5rem; }
@media (min-width: 768px) { .footer__grid { grid-template-columns: 5fr 3fr 2fr 2fr; } }
.footer__lockup { height: 7rem; width: auto; }
.footer__blurb { margin-top: 1.5rem; max-width: 24rem; color: rgba(255, 255, 255, 0.6); }
.footer__email { display: inline-block; margin-top: 2rem; font-size: 1.5rem; font-weight: 700; letter-spacing: -0.02em; transition: color 0.2s; }
.footer__email:hover { color: var(--red); }
.footer__meta { margin-top: 0.5rem; color: rgba(255, 255, 255, 0.6); }
.footer__meta a:hover { color: #fff; }
.footer__col .eyebrow { margin-bottom: 1.25rem; color: rgba(255, 255, 255, 0.4); }
.footer__col li { margin-bottom: 0.625rem; font-size: 0.875rem; color: rgba(255, 255, 255, 0.75); }
.footer__col a:hover { color: var(--red); }
.footer__bottom { display: flex; flex-direction: column; gap: 0.75rem; padding: 1.5rem 0 3rem; border-top: 1px solid rgba(255, 255, 255, 0.1); font-size: 0.75rem; color: rgba(255, 255, 255, 0.4); }
@media (min-width: 768px) { .footer__bottom { flex-direction: row; align-items: center; justify-content: space-between; } }
.footer__bottom a:hover { color: #fff; }
.footer__bottom nav { display: flex; gap: 1.5rem; }
.footer__giant { pointer-events: none; user-select: none; white-space: nowrap; padding-inline: 1.5rem; font-size: 18vw; font-weight: 800; line-height: 0.8; letter-spacing: -0.04em; color: rgba(255, 255, 255, 0.04); }

/* --------------------------------------------------------------------------
   Home: hero
   -------------------------------------------------------------------------- */
.hero { position: relative; isolation: isolate; overflow: hidden; padding-top: 7rem; }
@media (min-width: 768px) { .hero { padding-top: 8rem; } }
@media (min-width: 1024px) { .hero { min-height: 100svh; } }
.hero__wash { pointer-events: none; position: absolute; right: -20%; top: -10%; z-index: -1; width: 80vh; height: 80vh; border-radius: 50%; background: radial-gradient(closest-side, rgba(227, 30, 36, 0.12), transparent); }
.hero__grid { display: grid; align-items: center; gap: 1.5rem; padding-bottom: 4rem; }
@media (min-width: 1024px) { .hero__grid { grid-template-columns: 7fr 5fr; gap: 2.5rem; min-height: calc(100svh - 8rem); padding-bottom: 0; } }
.hero__copy { position: relative; z-index: 10; }
.hero__copy .eyebrow-line { margin-bottom: 2rem; }
.hero__copy .lead { margin-top: 2rem; max-width: 36rem; }
.hero__copy .btn-row { margin-top: 2.5rem; }
.hero__scene { position: relative; height: 38vh; min-height: 260px; will-change: transform; }
@media (min-width: 1024px) { .hero__scene { height: 72vh; } }
.hero__scene canvas { position: absolute; inset: 0; width: 100%; height: 100%; display: block; }
.hero__foot { position: absolute; inset-inline: 0; bottom: 1.5rem; display: none; justify-content: space-between; font-size: 0.65rem; text-transform: uppercase; letter-spacing: 0.3em; color: var(--ink-45); }
@media (min-width: 1024px) { .hero__foot { display: flex; } }

/* Client marquee */
.clients { border-block: 1px solid var(--line); padding-block: 2.5rem; }
.clients .eyebrow { margin-bottom: 2rem; text-align: center; color: var(--ink-45); }
.marquee { overflow: hidden; mask-image: linear-gradient(90deg, transparent, #000 10%, #000 90%, transparent); -webkit-mask-image: linear-gradient(90deg, transparent, #000 10%, #000 90%, transparent); }
.marquee__track { display: flex; width: max-content; animation: marquee 40s linear infinite; }
.marquee__group { display: flex; align-items: center; flex-shrink: 0; }
@keyframes marquee { to { transform: translateX(-50%); } }
.client-logo { display: flex; width: 8rem; height: 2.5rem; margin-inline: 2rem; align-items: center; justify-content: center; opacity: 0.6; filter: grayscale(1); transition: all 0.3s; }
@media (min-width: 768px) { .client-logo { margin-inline: 3rem; } }
.client-logo:hover { opacity: 1; filter: none; }
.client-logo img { max-height: 2.25rem; max-width: 8rem; width: auto; object-fit: contain; }

/* Manifesto */
.manifesto__text { max-width: 64rem; font-size: clamp(1.8rem, 4.2vw, 3.6rem); font-weight: 700; line-height: 1.15; letter-spacing: -0.02em; }
.manifesto .eyebrow-line { margin-bottom: 2.5rem; }
.manifesto__text .word { display: inline-block; }

/* Services strip (pinned horizontal on desktop, snap carousel below) */
.services-strip { position: relative; overflow: hidden; }
.services-strip__inner { padding-block: 5rem; }
@media (min-width: 1024px) { .services-strip__inner { display: flex; height: 100vh; align-items: center; padding-block: 0; } }
.services-strip__intro-mobile { margin-bottom: 2rem; }
.services-strip__intro-mobile .eyebrow-line { margin-bottom: 1.25rem; }
.services-strip__intro-mobile p:not(.eyebrow) { margin-top: 1rem; max-width: 24rem; color: rgba(255, 255, 255, 0.65); }
@media (min-width: 1024px) { .services-strip__intro-mobile { display: none; } }
.services-track { display: flex; gap: 1rem; overflow-x: auto; scroll-snap-type: x mandatory; padding: 0 1.5rem 1rem; scrollbar-width: none; }
.services-track::-webkit-scrollbar { display: none; }
@media (min-width: 768px) { .services-track { padding-inline: 2.5rem; } }
@media (min-width: 1024px) { .services-track { height: 100%; width: max-content; align-items: center; gap: 2rem; overflow: visible; scroll-snap-type: none; padding: 0 3.5rem; } }
.services-track__intro { display: none; flex-shrink: 0; }
@media (min-width: 1024px) { .services-track__intro { display: block; width: 34vw; padding-right: 2.5rem; } }
.services-track__intro .eyebrow-line { margin-bottom: 1.5rem; }
.services-track__intro p:not(.eyebrow) { margin-top: 1.5rem; max-width: 24rem; color: rgba(255, 255, 255, 0.65); }
.services-track__hint { margin-top: 2.5rem; font-size: 0.75rem; text-transform: uppercase; letter-spacing: 0.3em; color: rgba(255, 255, 255, 0.4); }
.service-card { position: relative; display: flex; width: 78vw; max-width: 22rem; flex-shrink: 0; flex-direction: column; justify-content: space-between; overflow: hidden; scroll-snap-align: start; border: 1px solid rgba(255, 255, 255, 0.15); border-radius: var(--radius); background: rgba(255, 255, 255, 0.04); padding: 1.5rem; transition: background-color 0.5s, color 0.5s; }
@media (min-width: 768px) { .service-card { padding: 2rem; } }
@media (min-width: 1024px) { .service-card { height: 62vh; width: 24rem; max-width: none; } }
.service-card:hover { background: #fff; color: var(--maroon); }
.service-card__num { margin-bottom: 2.5rem; font-size: 0.875rem; font-weight: 600; color: rgba(255, 255, 255, 0.5); }
@media (min-width: 1024px) { .service-card__num { margin-bottom: 0; } }
.service-card:hover .service-card__num { color: rgba(138, 10, 10, 0.6); }
.service-card p { margin-top: 1rem; font-size: 0.875rem; color: rgba(255, 255, 255, 0.65); }
.service-card:hover p { color: rgba(138, 10, 10, 0.75); }
.service-card .arrow-circle { margin-top: 2rem; border-color: rgba(255, 255, 255, 0.3); }
.service-card:hover .arrow-circle { border-color: var(--maroon); background: var(--maroon); color: #fff; }
.service-card__giant { pointer-events: none; position: absolute; right: -1.5rem; bottom: -2.5rem; font-size: 9rem; font-weight: 800; line-height: 1; color: rgba(255, 255, 255, 0.05); }
.service-card:hover .service-card__giant { color: rgba(138, 10, 10, 0.06); }

/* Work stack (3D phones) */
.work-stack { position: relative; height: 100vh; overflow: hidden; background: var(--canvas); }
.work-stack__head { pointer-events: none; position: absolute; inset-inline: 0; top: 5rem; z-index: 10; display: flex; align-items: flex-end; justify-content: space-between; }
@media (min-width: 768px) { .work-stack__head { top: 7rem; } }
.work-stack__head .eyebrow-line { margin-bottom: 1rem; }
.work-stack__head .h-section { max-width: 28rem; }
.work-stack__hint { display: none; text-align: right; font-size: 0.75rem; text-transform: uppercase; letter-spacing: 0.3em; color: var(--ink-45); }
@media (min-width: 768px) { .work-stack__hint { display: block; } }
.work-stack__title-desktop { display: none; } .work-stack__title-mobile { display: inline; }
@media (min-width: 1024px) { .work-stack__title-desktop { display: inline; } .work-stack__title-mobile { display: none; } }
.work-stack__canvas { position: absolute; inset: 0; }
.work-stack__canvas canvas { width: 100%; height: 100%; display: block; }
.work-stack__foot { pointer-events: none; position: absolute; inset-inline: 0; bottom: 1.5rem; z-index: 10; display: flex; align-items: flex-end; justify-content: space-between; gap: 1rem; }
@media (min-width: 768px) { .work-stack__foot { bottom: 2.5rem; } }
.work-stack__foot .btn { pointer-events: auto; }
.work-stack__count { color: var(--ink-45); }
.work-stack__name { margin-top: 0.25rem; font-size: 1.5rem; font-weight: 800; letter-spacing: -0.02em; }
@media (min-width: 768px) { .work-stack__name { margin-top: 0.5rem; font-size: 1.85rem; } }
.work-stack__link { position: absolute; inset: 0; z-index: 5; }

/* Numbers band */
.numbers { display: grid; grid-template-columns: 1fr 1fr; gap: 2.5rem; }
@media (min-width: 1024px) { .numbers { grid-template-columns: repeat(4, 1fr); } }
.number { min-width: 0; border-left: 1px solid rgba(255, 255, 255, 0.15); padding-left: 1.5rem; }
.number__value { font-size: clamp(2.4rem, 3.9vw, 3.8rem); font-weight: 800; line-height: 1; letter-spacing: -0.03em; }
.number__label { margin-top: 0.75rem; font-size: 0.875rem; text-transform: uppercase; letter-spacing: 0.2em; color: rgba(255, 255, 255, 0.6); }

/* Featured cases */
.featured { display: grid; gap: 1.5rem; margin-top: 4rem; }
@media (min-width: 768px) { .featured { grid-template-columns: repeat(6, 1fr); } }
.feature-card { position: relative; display: block; overflow: hidden; border-radius: var(--radius-lg); background: var(--blush); aspect-ratio: 4 / 5; }
@media (min-width: 768px) { .feature-card--wide { grid-column: span 6; aspect-ratio: 21 / 9; } .feature-card--half { grid-column: span 3; aspect-ratio: 4 / 3; } }
.feature-card__img { position: absolute; inset: 0; overflow: hidden; }
.feature-card__img img { width: 100%; height: 100%; object-fit: cover; transform: scale(1.25); transition: transform 0.7s var(--ease); }
.feature-card:hover .feature-card__img img { transform: scale(1.3); }
.feature-card__shade { position: absolute; inset: 0; background: linear-gradient(to top, rgba(16, 24, 32, 0.8), rgba(16, 24, 32, 0.1) 50%, transparent); }
.feature-card__body { position: absolute; inset-inline: 0; bottom: 0; display: flex; align-items: flex-end; justify-content: space-between; padding: 1.75rem; color: #fff; }
@media (min-width: 768px) { .feature-card__body { padding: 2.5rem; } }
.feature-card__body .eyebrow { margin-bottom: 0.75rem; color: rgba(255, 255, 255, 0.7); }
.feature-card__body h3 { font-size: 1.85rem; font-weight: 800; letter-spacing: -0.02em; }
@media (min-width: 768px) { .feature-card__body h3 { font-size: 2.25rem; } }
.feature-card__arrow { display: none; width: 3rem; height: 3rem; flex-shrink: 0; align-items: center; justify-content: center; border-radius: 50%; background: #fff; color: var(--ink); transition: transform 0.3s; }
@media (min-width: 768px) { .feature-card__arrow { display: flex; } }
.feature-card:hover .feature-card__arrow { transform: rotate(45deg); }

/* Process */
.process { display: grid; gap: 3rem; }
@media (min-width: 1024px) { .process { grid-template-columns: 5fr 7fr; } .process__sticky { position: sticky; top: 8rem; } }
.process__step { display: grid; gap: 1rem; border-top: 1px solid var(--line); padding-block: 2.5rem; }
@media (min-width: 768px) { .process__step { grid-template-columns: 6rem 1fr; } }
.process__num { font-size: 0.875rem; font-weight: 700; color: var(--red); }
.process__step p { margin-top: 0.75rem; max-width: 36rem; color: var(--ink-65); }

/* Testimonials */
.testimonials { display: grid; gap: 1.5rem; margin-top: 4rem; }
@media (min-width: 768px) { .testimonials { grid-template-columns: 1fr 1fr; } }
.quote-card { display: flex; flex-direction: column; justify-content: space-between; border: 1px solid var(--line); border-radius: var(--radius-lg); background: rgba(255, 255, 255, 0.6); padding: 2rem; }
@media (min-width: 768px) { .quote-card { padding: 2.5rem; } }
.quote-card__mark { font-size: 3rem; line-height: 1; color: var(--red); }
.quote-card__text { margin-top: 1rem; font-size: 1.125rem; line-height: 1.6; color: var(--ink-75); }
.quote-card__who { margin-top: 2rem; border-top: 1px solid var(--line); padding-top: 1.25rem; }
.quote-card__who b { display: block; font-weight: 700; }
.quote-card__who span { font-size: 0.875rem; color: var(--ink-45); }

/* CTA band */
.cta { position: relative; overflow: hidden; }
.cta__mark { pointer-events: none; position: absolute; right: -5rem; top: -4rem; width: 60vw; max-width: 48rem; opacity: 0.12; }
@media (min-width: 768px) { .cta__mark { right: -8rem; } }
.cta .wrap { position: relative; }
.cta .lead { margin-top: 1.5rem; max-width: 36rem; }
.cta .btn-row { margin-top: 2.5rem; }

/* --------------------------------------------------------------------------
   Inner pages
   -------------------------------------------------------------------------- */
.page-hero { position: relative; overflow: hidden; padding: 9rem 0 4rem; }
@media (min-width: 768px) { .page-hero { padding: 11rem 0 6rem; } }
.page-hero .eyebrow-line { margin-bottom: 2rem; }
.page-hero .lead { margin-top: 2rem; max-width: 42rem; }
.page-hero h1 { max-width: 64rem; }
.page-hero__sub { margin-top: 1rem; font-size: 1.5rem; font-weight: 700; color: var(--ink-45); }

/* Service list (services.html) */
.service-list { border-block: 1px solid var(--line); }
.service-row { display: grid; gap: 1.5rem; align-items: center; border-bottom: 1px solid var(--line); padding-block: 2.5rem; }
.service-row:last-child { border-bottom: 0; }
@media (min-width: 768px) { .service-row { grid-template-columns: 1fr 5fr 5fr 1fr; padding-block: 3rem; } .service-row .arrow-circle { justify-self: end; width: 3rem; height: 3rem; } }
.service-row__num { font-size: 0.875rem; font-weight: 700; color: var(--red); }
.service-row h2 { font-size: 1.85rem; font-weight: 800; letter-spacing: -0.02em; transition: color 0.2s; }
@media (min-width: 768px) { .service-row h2 { font-size: 2.25rem; } }
.service-row:hover h2 { color: var(--red); }
.service-row:hover .arrow-circle { border-color: var(--red); background: var(--red); color: #fff; }
.service-row p { color: var(--ink-65); }

/* Service detail */
.media-proof { display: grid; gap: 2rem; }
@media (min-width: 1024px) { .media-proof { grid-template-columns: 7fr 5fr; } }
.media-frame { border-radius: var(--radius-lg); overflow: hidden; background: var(--blush); }
.media-frame--landscape { aspect-ratio: 4 / 3; }
.media-frame--landscape video, .media-frame--landscape img { width: 100%; height: 100%; object-fit: cover; }
.media-frame--portrait { display: grid; place-items: center; padding: 1.5rem; }
@media (min-width: 768px) { .media-frame--portrait { aspect-ratio: 4 / 3; } }
.media-frame--portrait video { height: 56vh; max-height: 560px; width: auto; aspect-ratio: 9 / 16; border-radius: 1.5rem; object-fit: cover; background: #000; }
.proof-stack { display: grid; align-content: center; gap: 1rem; }
.proof { border-radius: var(--radius); background: var(--blush); padding: 1.75rem; }
.proof b { display: block; font-size: 2.25rem; font-weight: 800; letter-spacing: -0.03em; color: var(--maroon); }
@media (min-width: 768px) { .proof b { font-size: 3rem; } }
.proof span { display: block; margin-top: 0.5rem; font-size: 0.875rem; color: var(--ink-65); }
.feature-grid { display: grid; gap: 1.25rem; margin-top: 3.5rem; }
@media (min-width: 768px) { .feature-grid { grid-template-columns: 1fr 1fr; } }
.feature-grid--3 { grid-template-columns: 1fr; }
@media (min-width: 768px) { .feature-grid--3 { grid-template-columns: 1fr 1fr; } }
@media (min-width: 1024px) { .feature-grid--3 { grid-template-columns: repeat(3, 1fr); } }
.tile { display: flex; flex-direction: column; justify-content: space-between; border: 1px solid var(--line); border-radius: var(--radius); background: rgba(255, 255, 255, 0.6); padding: 2rem; }
.tile__num { font-size: 0.875rem; font-weight: 700; color: var(--red); }
.tile h3 { margin-top: 1rem; }
.tile p { margin-top: 0.75rem; color: var(--ink-65); }
.tile__proof { margin-top: 2rem; border-top: 1px solid var(--line); padding-top: 1rem; font-size: 0.875rem; color: var(--maroon); }
.tile__proof .eyebrow { margin-right: 0.5rem; color: var(--ink-45); }
.steps { display: grid; gap: 2rem; margin-top: 3.5rem; }
@media (min-width: 768px) { .steps { grid-template-columns: repeat(4, 1fr); } }
.step { border-top: 1px solid rgba(255, 255, 255, 0.2); padding-top: 1.5rem; }
.step__num { font-size: 0.875rem; font-weight: 700; color: rgba(255, 255, 255, 0.5); }
.step h3 { margin-top: 0.75rem; font-size: 1.25rem; font-weight: 800; }
.step p { margin-top: 0.5rem; font-size: 0.875rem; color: rgba(255, 255, 255, 0.65); }
.more-services { display: flex; flex-wrap: wrap; align-items: center; gap: 0.75rem; }
.more-services .eyebrow { margin-right: 1rem; color: var(--ink-45); }

/* Case cards + grid */
.case-grid { display: grid; column-gap: 2rem; row-gap: 3.5rem; }
@media (min-width: 640px) { .case-grid { grid-template-columns: 1fr 1fr; } }
@media (min-width: 1024px) { .case-grid { grid-template-columns: repeat(3, 1fr); } }
.case-card { display: block; transition: transform 0.5s var(--ease); }
.case-card:hover { transform: translateY(-4px); }
.case-card__img { position: relative; overflow: hidden; border-radius: var(--radius); background: var(--blush); aspect-ratio: 4 / 5; }
.case-card__img img { width: 100%; height: 100%; object-fit: cover; transition: transform 0.7s var(--ease); }
.case-card:hover .case-card__img img { transform: scale(1.05); }
.case-card__img--logo { display: grid; place-items: center; background: radial-gradient(circle at 30% 20%, #fff, var(--blush)); }
.case-card__img--logo img { width: 8rem; height: auto; opacity: 0.8; }
.case-card__tag { position: absolute; left: 1rem; top: 1rem; padding: 0.25rem 0.75rem; border-radius: 99px; background: rgba(255, 255, 255, 0.9); font-size: 0.65rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.2em; color: var(--maroon); }
.case-card__body { display: flex; align-items: flex-start; justify-content: space-between; gap: 1rem; margin-top: 1.25rem; }
.case-card__body .eyebrow { color: var(--ink-45); }
.case-card__body h3 { margin-top: 0.5rem; font-size: 1.5rem; font-weight: 800; letter-spacing: -0.02em; transition: color 0.2s; }
.case-card:hover h3 { color: var(--red); }
.case-card:hover .arrow-circle { border-color: var(--red); background: var(--red); color: #fff; }
.case-card .arrow-circle { width: 2.5rem; height: 2.5rem; margin-top: 0.25rem; }

/* Case study detail */
.case-hero { padding-top: 9rem; }
@media (min-width: 768px) { .case-hero { padding-top: 11rem; } }
.case-hero .eyebrow-line { margin-bottom: 2rem; }
.case-hero .eyebrow-line a:hover { color: var(--maroon); }
.case-hero .lead { margin-top: 2rem; max-width: 42rem; }
.case-hero__media { margin-top: 3.5rem; }
.case-hero__frame { position: relative; overflow: hidden; border-radius: var(--radius-lg); background: var(--blush); }
.case-hero__art { position: relative; display: grid; place-items: center; overflow: hidden; aspect-ratio: 4 / 5; padding: 1.5rem; }
@media (min-width: 640px) { .case-hero__art { aspect-ratio: 16 / 10; } }
@media (min-width: 768px) { .case-hero__art { padding: 2.5rem; } }
.case-hero__art .bg { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; opacity: 0.4; filter: blur(48px); transform: scale(1.25); }
.case-hero__art .fg { position: relative; max-height: 100%; width: auto; max-width: 100%; border-radius: 1rem; object-fit: contain; box-shadow: 0 40px 80px -30px rgba(16, 24, 32, 0.45); }
.case-hero__logo { display: grid; place-items: center; aspect-ratio: 21 / 9; background: radial-gradient(circle at 30% 20%, #fff, var(--blush)); }
.case-hero__logo img { width: 12rem; }
.case-hero__frame video { width: 100%; aspect-ratio: 16 / 9; object-fit: cover; display: block; }
.facts { display: grid; gap: 1.5rem; border-block: 1px solid var(--line); padding-block: 2rem; }
@media (min-width: 640px) { .facts { grid-template-columns: repeat(3, 1fr); } }
@media (min-width: 1024px) { .facts { grid-template-columns: repeat(5, 1fr); } }
.fact .eyebrow { color: var(--ink-45); }
.fact b { display: block; margin-top: 0.5rem; font-weight: 700; }
.story { display: grid; gap: 4rem; }
@media (min-width: 1024px) { .story { grid-template-columns: 7fr 5fr; } .story__aside { position: sticky; top: 8rem; } }
.story__block { display: grid; gap: 1rem; border-top: 1px solid var(--line); padding-block: 2.5rem; }
@media (min-width: 768px) { .story__block { grid-template-columns: 5rem 1fr; } }
.story__block h2 { font-size: 1.85rem; font-weight: 800; letter-spacing: -0.02em; }
@media (min-width: 768px) { .story__block h2 { font-size: 2.25rem; } }
.story__block p { margin-top: 1rem; font-size: 1.125rem; line-height: 1.6; color: var(--ink-75); }
.story__block ul { margin-top: 1.25rem; color: var(--ink-75); }
.story__block li { display: flex; gap: 0.75rem; margin-bottom: 0.5rem; }
.story__block li::before { content: ""; margin-top: 0.6rem; width: 6px; height: 6px; flex-shrink: 0; border-radius: 50%; background: var(--red); }
.highlights { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; }
.highlight { border-radius: var(--radius); background: var(--maroon); color: #fff; padding: 1.5rem; }
.highlight b { display: block; font-size: 1.5rem; font-weight: 800; letter-spacing: -0.02em; }
@media (min-width: 768px) { .highlight b { font-size: 1.85rem; } }
.highlight span { display: block; margin-top: 0.5rem; font-size: 0.75rem; text-transform: uppercase; letter-spacing: 0.18em; color: rgba(255, 255, 255, 0.6); }
.story__aside .media-frame { margin-top: 1rem; }
.story__aside .chips { margin-top: 1.5rem; }
.pull-quote { max-width: 64rem; font-size: clamp(1.8rem, 4vw, 3.4rem); font-weight: 700; line-height: 1.2; letter-spacing: -0.02em; color: var(--maroon); }
.next-case .eyebrow-line { margin-bottom: 2rem; }

/* Work grid + filters */
.filters { display: flex; flex-wrap: wrap; gap: 0.5rem; margin-bottom: 3rem; }
.filter { padding: 0.625rem 1.25rem; border: 1px solid var(--line); border-radius: 99px; font-size: 0.875rem; font-weight: 700; color: var(--ink-75); transition: all 0.2s; }
.filter:hover { border-color: var(--ink); }
.filter.is-active { background: var(--ink); border-color: var(--ink); color: #fff; }
.work-grid { display: grid; gap: 1.5rem; }
@media (min-width: 640px) { .work-grid { grid-template-columns: 1fr 1fr; } }
@media (min-width: 1024px) { .work-grid { grid-template-columns: repeat(4, 1fr); } }
.work-item { display: block; transition: transform 0.5s var(--ease); }
a.work-item:hover { transform: translateY(-4px); }
.work-item.is-hidden { display: none; }
@media (min-width: 640px) { .work-item--wide { grid-column: span 2; } }
.video-tile { position: relative; overflow: hidden; border-radius: 1.5rem; background: var(--sand); aspect-ratio: 9 / 16; }
.video-tile--wide { aspect-ratio: 16 / 9; }
.video-tile video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.work-item__meta { display: flex; align-items: center; justify-content: space-between; margin-top: 1rem; }
.work-item__meta b { display: block; font-weight: 700; }
.work-item__meta span { font-size: 0.75rem; text-transform: uppercase; letter-spacing: 0.18em; color: var(--ink-45); }
.work-item__meta i { color: var(--red); font-style: normal; }

/* About */
.about-media { display: grid; gap: 2rem; }
@media (min-width: 1024px) { .about-media { grid-template-columns: 7fr 5fr; } }
.about-media > div { position: relative; overflow: hidden; border-radius: var(--radius-lg); background: var(--blush); aspect-ratio: 4 / 3; }
.about-media > div + div { aspect-ratio: 4 / 5; }
@media (min-width: 1024px) { .about-media > div + div { aspect-ratio: auto; } }
.about-media img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }

/* Contact */
.contact { display: grid; gap: 3.5rem; }
@media (min-width: 1024px) { .contact { grid-template-columns: 7fr 1fr 4fr; } .contact__form { grid-column: 1; } .contact__aside { grid-column: 3; } }
.form { display: grid; gap: 1rem; }
@media (min-width: 768px) { .form { grid-template-columns: 1fr 1fr; } .form .span-2 { grid-column: span 2; } .form .btn { grid-column: span 2; justify-self: start; } }
.form input, .form select, .form textarea { width: 100%; border: 1px solid var(--line); border-radius: 16px; background: rgba(255, 255, 255, 0.7); padding: 1rem 1.25rem; font: inherit; color: var(--ink); }
.form input::placeholder, .form textarea::placeholder { color: rgba(16, 24, 32, 0.35); }
.form input:focus, .form select:focus, .form textarea:focus { outline: none; border-color: var(--red); box-shadow: 0 0 0 3px rgba(227, 30, 36, 0.2); }
.form textarea { resize: vertical; min-height: 8rem; }
.form__done { border-radius: var(--radius-lg); background: var(--blush); padding: 2.5rem; text-align: center; }
.form__done b { display: block; font-size: 1.85rem; font-weight: 800; color: var(--maroon); }
.form__done p { margin-top: 0.75rem; color: var(--ink-65); }
.contact__aside > div { margin-bottom: 2.5rem; }
.contact__aside .eyebrow { color: var(--ink-45); }
.contact__aside a, .contact__aside .big { display: block; margin-top: 0.5rem; font-size: 1.5rem; font-weight: 700; letter-spacing: -0.02em; }
.contact__aside a:hover { color: var(--red); }
.contact__note { border-radius: var(--radius); background: var(--blush); padding: 1.5rem; font-size: 0.875rem; color: var(--ink-75); }

/* Blog */
.post-list { border-block: 1px solid var(--line); }
.post-row { display: grid; gap: 1rem; border-bottom: 1px solid var(--line); padding-block: 2.5rem; }
.post-row:last-child { border-bottom: 0; }
@media (min-width: 768px) { .post-row { grid-template-columns: 3fr 7fr 2fr; align-items: center; } .post-row .post-row__time { text-align: right; } }
.post-row .eyebrow { color: var(--ink-45); }
.post-row h2 { font-size: 1.5rem; font-weight: 800; letter-spacing: -0.02em; transition: color 0.2s; }
@media (min-width: 768px) { .post-row h2 { font-size: 1.85rem; } }
.post-row:hover h2 { color: var(--red); }
.post-row__time { font-size: 0.875rem; color: var(--ink-45); }
.article { padding: 9rem 0 6rem; }
@media (min-width: 768px) { .article { padding-top: 11rem; } }
.article .wrap { max-width: 48rem; }
.article .eyebrow-line { margin-bottom: 2rem; }
.article__meta { margin-top: 1.5rem; font-size: 0.875rem; color: var(--ink-45); }
.article__body { margin-top: 2.5rem; border-top: 1px solid var(--line); padding-top: 1rem; }
.article__body h2 { margin-top: 2.5rem; font-size: 1.5rem; font-weight: 800; letter-spacing: -0.02em; }
.article__body p { margin-top: 1.25rem; font-size: 1.125rem; line-height: 1.6; color: var(--ink-75); }
.article__body p.num { display: flex; gap: 0.75rem; margin-top: 0.75rem; font-size: 1rem; }
.article__body p.num b { color: var(--red); }
.read-more { display: grid; gap: 1.5rem; }
@media (min-width: 768px) { .read-more { grid-template-columns: repeat(3, 1fr); } }
.read-more a { border: 1px solid var(--line); border-radius: var(--radius); padding: 1.5rem; transition: border-color 0.2s; }
.read-more a:hover { border-color: var(--red); }
.read-more a .eyebrow { color: var(--ink-45); }
.read-more a b { display: block; margin-top: 0.75rem; font-size: 1.125rem; font-weight: 700; }

/* Legal + 404 */
.prose { max-width: 48rem; color: var(--ink-75); }
.prose p { margin-bottom: 1.25rem; }
.prose a { color: var(--red); }
.nf { display: grid; min-height: 100vh; place-items: center; text-align: center; padding-inline: 1.5rem; }
.nf__num { font-size: 10rem; font-weight: 800; line-height: 1; color: var(--blush); }
.nf h1 { margin-top: -2.5rem; font-size: 2.25rem; font-weight: 800; }
.nf p { margin-top: 1rem; color: var(--ink-65); }
.nf .btn { margin-top: 2rem; }

/* Reduced motion */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: 0.01ms !important; animation-iteration-count: 1 !important; transition-duration: 0.01ms !important; }
}