Case studies · Social Impact
Girl Rising
Vodafone Foundation
A match-3 game based on the Girl Rising movie IP, telling the real-life stories of four girls from India, Nepal, Afghanistan and Peru and their fight to get educated.
Client
Vodafone FoundationSector
Social Impact · EducationBased on
Girl Rising (movie IP)Platform
Android · Play StoreReach
100,000+ downloadsThe Challenge
Vodafone Foundation wanted to take the powerful message of the Girl Rising movie. The fight for girls' education. And reach a mass audience in a way that was engaging rather than didactic.
Our Approach
We wrapped real, emotional storytelling inside a familiar, endlessly playable match-3 game, so players absorb the stories of four girls while they play.
- Four real-life stories from India, Nepal, Afghanistan and Peru
- Narrative woven through a classic match-3 loop
- Accessible, mass-market mobile design
The Build
A polished match-3 title with hand-crafted 2D art, level progression and story beats, tuned for retention and built for the Play Store at scale.
The Outcome
The game crossed 100,000+ downloads on the Play Store. Putting real stories of educational struggle in front of a huge, engaged audience.
“Play with purpose. Four real stories turned into a game that reached over 100,000 players.”
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