Print Mixed Reality
Your print, alive.
Scan a QR on a newspaper ad, a carton or a standee and the page starts moving. Video, 3D product, a game, a booking flow. No app download. Full analytics on every scan. Print finally gets a click-through rate.
In one line
Print mixed reality (also called print AR) is a scan-to-experience layer for physical print. A customer scans a QR on a newspaper ad, carton, brochure or hoarding with their phone camera and the print plays video, shows a 3D product, opens a game or a booking flow, with no app to install. Every scan is tracked.
What we do
Inside the service.
Gamified Print
A cereal box becomes a game, a flyer becomes a scratch card. Rewards drive scans and repeat visits.
Real Estate Walkthroughs
Brochures that open into 3D floor plans, site tours and lead forms.
Product Showcase
Packaging and print ads that reveal the product in 3D, with variants, specs and buy links.
Scan Analytics
Scans, dwell, location, device and conversions. The ROI print never had.
How it works
From brief to live.
- 01
You Print
Add our QR to any creative. Brochure, ad, packaging, hoarding.
- 02
They Scan
Any smartphone camera. No app, no browser plug-ins.
- 03
It Comes Alive
Video, 3D, game or AR layer appears instantly on screen.
- 04
You Track
Every scan lands in a dashboard with location, device and time.
Related work
Seen in the wild.
FAQ
Questions we get asked.
What is print mixed reality?
A way to make physical print interactive. A QR on the print opens a web experience that overlays video, 3D or a game on the customer's phone screen, tied to that piece of print. No app download.
Do customers need to install an app?
No. It runs in the phone's browser through WebAR. Any smartphone camera that reads a QR works.
What print formats does it work on?
Newspaper and magazine ads, brochures, packaging, hoardings, standees, business cards, in-store banners and digital OOH screens.
What can the print turn into?
A product video, a 3D model you can rotate, a game with rewards, a real-estate walkthrough with floor plans, or a lead or booking form. Most campaigns combine two of these.
What analytics do we get?
Scans, unique users, dwell time, location, device and conversions such as leads or coupon redemptions, per creative and per placement.
How long does it take to launch?
Two to four weeks, including producing the video or 3D content. If you already have the assets, faster.
Does it work with existing print that is already distributed?
Yes, as long as there is a QR or a recognisable image on it. We can also target an existing image without a QR using image tracking.
Planning something in print mixed reality?
Tell us the brief, the moment and the audience. We’ll come back with a playable idea.