Celebrity-Driven Campaigns
Star power, made playable.
We put the talent inside the experience: a cricketer as a playable avatar, an actor hosting an AR treasure hunt, a brand ambassador speaking twelve languages through AI. Shoot, 3D, game and post. One team end to end.
In one line
A celebrity-driven campaign puts the talent inside an interactive experience: as a playable 3D avatar in a game, the host of an AR hunt, or the face of a film delivered in twelve languages through AI. Aksal Studios handles concept, shoot or 3D capture, build and post-production under one roof.
What we do
Inside the service.
Celebrity Games
Playable 3D avatars of the talent inside a campaign game. Head-to-head, co-op or hosted.
DVCs & Shoots
Concept, production and post for digital video commercials with talent.
AI Multilingual Video
One shoot, every language. Lip-synced regional versions of your ambassador film.
Interactive Microsites
"Meet the star" experiences, AR hunts and contests built around the campaign.
How it works
From brief to live.
- 01
Concept
A mechanic that makes sense for the talent and the brand moment.
- 02
Capture
Shoot, scan or 3D-model the talent for the format.
- 03
Build
Game, film or AR. Produced under one roof.
- 04
Amplify
Cut-downs, playables and social versions for reach.
Related work
Seen in the wild.
FAQ
Questions we get asked.
Do you help source the celebrity?
We work with your talent partner or agency on contracting. Our role starts at concept and covers the shoot, 3D likeness, build and delivery.
How do you make a playable version of a celebrity?
A stylised 3D avatar approved by the talent team, built from reference photos or a short scan session, then rigged and animated for the game.
What is AI multilingual video?
One shoot in one language, then AI lip-synced versions in regional languages so the ambassador speaks to every market. We manage approvals with the talent team.
What kind of results do celebrity games get?
A cricket face-off with two stars for a financial-services brand crossed two lakh matches with an average session of 3.8 minutes during IPL season.
How long does a celebrity campaign take?
Four to eight weeks for a game or microsite after talent approval; three to five weeks for a film with multilingual versions.
Planning something in celebrity-driven campaigns?
Tell us the brief, the moment and the audience. We’ll come back with a playable idea.