Custom Branded Games
Turn a campaign into play time.
A banner gets seconds. A game gets minutes. We build branded games for apps, websites and campaigns: festive overlays, IPL face-offs, product-led puzzles. Your product sits inside the mechanic, with analytics behind every tap.
In one line
A branded game is a short, playable experience built around a brand or campaign, where the product is part of the game mechanic rather than a logo on the side. Aksal Studios builds branded games for apps, websites, ads and on-ground activations, with analytics on every session.
What we do
Inside the service.
Campaign Games
Launch, festive and seasonal games shipped in weeks, tuned to the moment. Diwali, IPL, Prime Day, product drops.
In-App Overlays
Lightweight games embedded in your existing app, so every daily active user becomes a player with zero install friction.
Playable Ads & Microgames
15-second playables for Meta, Google and programmatic. The ad is the demo.
Rewards & Data
Coupons, leaderboards, referral hooks and a dashboard that shows sessions, shares and conversions.
How it works
From brief to live.
- 01
Brief to Mechanic
We map the campaign goal to a game loop people already understand.
- 02
Brand-Native Art
Your product, palette and talent inside the world. Not bolted on.
- 03
Build & Integrate
Web, in-app SDK or standalone; we handle the integration.
- 04
Measure
Live dashboards for sessions, shares, redemptions.
FAQ
Questions we get asked.
What is a branded game?
A short, playable experience built around your brand or campaign. The product is part of the mechanic: it is the power-up, the goal or the reward. Players spend minutes with it instead of seconds with an ad.
How long does a branded game take to build?
Most campaign games ship in 3 to 6 weeks. If we are reskinning one of our proven mechanics for a festive or IPL moment, 2 to 3 weeks is realistic.
Where can a branded game run?
Inside your app (as a lightweight overlay or SDK), on a campaign microsite, as a playable ad on Meta and Google, on WhatsApp via a link, or on a physical installation at an event.
Do users need to download anything?
No. Our branded games are HTML5 and open from a link or QR in any browser. Inside your own app they load as a web view or native module.
What results can we expect?
On a financial-services app we built 110+ games that averaged 4.3-minute sessions and drove 63% more traffic to the featured products. Results depend on distribution and reward design, which we plan with you.
Can we run rewards and coupons inside the game?
Yes. Coupons, leaderboards, referral hooks and prize draws are standard, and every redemption is tracked on a dashboard you can see.
Can the same game be reskinned for another campaign?
Yes. Most clients run a core mechanic across several moments (Diwali, IPL, sale days) with new art and rewards each time, which cuts cost and time.
Planning something in custom branded games?
Tell us the brief, the moment and the audience. We’ll come back with a playable idea.