Interactive studio · New Delhi
Brands people play with.
Branded games, AR and mixed-reality experiences, celebrity-led campaigns and 3D worlds. Built for brands, and the agencies that serve them.
Trusted by teams at
Why play
A banner gets a glance. A game gets minutes. We build the things people choose to spend time with, and we put your brand inside the mechanic, not just on the loading screen.
What we do
Seven ways to make a brand playable.
One studio, one team. From a 15-second playable ad to a multiplayer world.
What we do
Seven ways to make a brand playable.
One studio, one team. From a 15-second playable ad to a multiplayer world.
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Game Development
2D and 3D games across mobile, HTML5 and Unity. From casual hits to full IPs.
→Custom Branded Games
Campaign games, in-app overlays and playable ads with your brand in the mechanic. Not just the logo.
→Print Mixed Reality
Newspapers, packaging, hoardings and brochures that play video, 3D and games on scan. No app required.
→AR, VR & Metaverse
WebAR experiences, Snap and Instagram filters, VR simulations and multiplayer virtual worlds.
→Celebrity-Driven Campaigns
Celebrity games, digital video commercials and multilingual AI video with the talent your audience already loves.
→3D Modeling & Art
Characters, environments, product visualisation and animation for games, AR, film and web.
→Apps & Microsites
Campaign microsites, contest flows, voice and motion-powered web experiences, and brand apps.
→Selected work
Built to be played.Built to be played, not skipped.
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Projects delivered
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Brands served
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Years of craft
Case studies
Proof, not promises.
Three campaigns that turned attention into play time.
How we work
Playable early. Measurable always.
Four steps from a brief to a live experience. Usually in weeks, not quarters.
- 01
Brief → Mechanic
We start with the campaign goal and the audience, then find the one game or interaction people will actually want to do. Before we touch a pixel.
- 02
Playable in two weeks
A vertical slice on a real phone. You play it, your team plays it, we fix the feel. No 40-page decks.
- 03
Build & integrate
Art, engineering, sound, analytics. One team. Web, in-app SDK, Lens, store or on-ground installation, we handle the plumbing.
- 04
Launch & measure
Live dashboards for sessions, shares and redemptions. Then we tune. Events, rewards, difficulty. While it is live.
Kind words
What partners say.
“
When I came here, I thought I'd meet professionals who make games and complex animations. In turn, I found friends. They've absolutely hit it out of the park with this project. A beautiful journey we've gone through together.
“
Their unique and easy-to-integrate solutions have helped us deliver the best gaming solutions for several clients. We have seen their expertise across verticals and categories, especially enterprise. Kudos to their technical understanding and top-notch offerings.
“
I worked with the team on a few games in AR and Instagram filters. From the initial consultation to the final product, they were incredibly professional, creative and attentive to detail, and delivered within a tight timeline.
“
I have worked with the team for several years across multiple projects and platforms. An exceptional team of professionals who have always delivered outstanding results.
Let’s build something people will play with.
Tell us the brief, the moment and the audience. We’ll come back with a playable idea.