Case studies · 3D · Web
Virtual Showroom & Configurator
Honda
A real-time 3D car configurator and virtual showroom. Letting customers explore, customise and fall for a vehicle before ever visiting a dealership.
Client
HondaIndustry
AutomotiveFormat
Real-time 3D configuratorPlatform
WebThe Challenge
Dealership visits are the bottleneck of car buying. Honda wanted customers to be able to explore and personalise the range from anywhere, on any device, without losing the feel of seeing the car in person.
Our Approach
A browser-based virtual showroom with a real-time configurator: pick colour, trim and accessories and watch the 3D model update instantly.
- Photoreal, real-time 3D in the browser
- Colour, trim and accessory configuration
- Feature hotspots with animated explainers
The Build
Optimised 3D models with PBR materials, an interactive camera system and a UI layer designed to run smoothly on mid-range phones as well as desktop.
The Outcome
Customers configured their car before the test drive, and every session ended with a direct dealership hand-off. Browsers turned into qualified leads.
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