Case studies · Interactive Web
Cheer for Team India
Aditya Birla Capital
The official Olympics campaign. A voice-powered web experience where the louder fans cheered, the closer Team India got, with a shot at winning tickets to Paris.
Client
Aditya Birla CapitalIndustry
Financial ServicesContext
Official Sponsor, Team IndiaPlatform
WebEngagement
1 Million+ usersThe Challenge
As an official sponsor of Team India at the Olympics, Aditya Birla Capital wanted a campaign that let fans across the country actively participate in the cheer. Not just watch from the sidelines.
Our Approach
We built a voice-powered web experience around one irresistible idea: the louder you cheer, the further Team India travels. With a chance to win a trip to Paris.
- "20 decibels = 10 metres" voice-driven mechanic
- Shareable, mobile-first web experience
- A real reward: tickets to Paris
The Build
A responsive campaign site with live microphone input, real-time feedback and a rewards flow. Engineered to handle a national audience cheering at once.
The Outcome
The campaign engaged over a million users, turning passive Olympic fandom into an active, measurable brand moment.
“The louder you cheer, the faster we get there. A nation's fandom turned into one interactive moment.”
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