Automotive · AR, VR & Metaverse
Launches and configurators you can play with.
A car launch has one job: make people spend time with the car. We build AR launch games that run on Snapchat and the web, and browser-based configurators where customers build their car before the test drive.
What we build
Built for automotive.
AR launch games
Head-motion and face-filter games timed to IPL or a launch event, delivered on Web AR and Snapchat with no install.
Real-time configurators
Colour, trim and accessories on a photoreal 3D model, in the browser, on mid-range phones.
Virtual showrooms
Walk the range, tap hotspots for features, book a test drive from inside the experience.
Dealer hand-off
Every configuration ends in a lead to the nearest dealer, with the build attached.
Proof
Seen in the wild.
FAQ
Questions we get asked.
Do you need our CAD models?
Helpful but not required. We can build from CAD, from existing marketing 3D or from photo reference, optimised for real-time.
Does the configurator work on mobile?
Yes. We target smooth performance on mid-range Android phones as well as desktop.
Planning something for automotive?
Tell us the brief, the moment and the audience. We’ll come back with a playable idea.